It is common belief that social media has become an integral part of successful communication strategies. But how can social media really benefit your brand?
Content in the wrong channel, a very notable intent to sell or a lack of editorial depth don’t appeal. But how to pull off successful content marketing?
On social media, swarms of users actively comment on brands and, in so doing, influence the opinions of others. The building, navigating and managing of a community provide the foundation for successful social media strategies.
The general public quickly tends to hype influencers with high follower counts like they were popstars. But fans alone don’t make a good influencer. What influencer marketing is about.
Social media marketing may not be a panacea, but it can significantly contribute to the enthusiasm for a brand. When 3 simple rules are followed.
Social media is as fascinating as it is complex. There are numerous advantages, but also numerous misconceptions. We show you which ones.