JOURNAL

Aus dem Netz: Interessante Neuigkeiten, Ideen und Inspiration rund um Content Marketing,
Influencer, Community Management und die Do’s und Don’ts im Social Media.

Google BERT

26. Oktober 2019, 15:13 Uhr

The Google algorithm has gotten smarter: Since the new BERT update, semantic connections are a factor in search and discovery. According to Search Engine Journal, the algorithm change is beneficial for its users without increasing the workload on advertisers – excellent!

read more

Was ist Digitales Marketing?

15. März 2019, 17:04 Uhr

Ein guter Überblick über die Disziplinen des digitalen Marketings im Blog von Hubspot.

weiterlesen

Why the Lean Startup Changes Everything

05. Februar 2019, 16:16 Uhr

Social media marketing needs to be lean! This Harvard Business Review article explains why ideas and concepts from the „lean method“ are an answer to the increasing uncertainty of the digital era – even outside the international startup scene.

weiterlesen

Content Shock

08. Januar 2019, 17:49 Uhr

Mark Schaefer’s evergreen blog post “Content Shock” has been making massive waves in the content marketing industry. In his January 2019 update, he clarifies that Content Shock is not an external calamity, but a tool for your success.

weiterlesen

The Beauty of Facebook

04. Dezember 2018, 16:16 Uhr

President Trump’s campaign manager Brad Parscale on the benefits of Facebook Lookalike Audiences.

weiterlesen

Influencer Können Nichts

Influencer Können Nichts

09. Juli 2018, 11:05 Uhr

Die Medien hetzen gegen Influencer? Ein Kommentar der Bloggerin Maria “Masha” Astor.

weiterlesen

Total Reach of 10 Influencers

Total Reach of 10 Influencers

29. Mai 2018, 14:12 Uhr

Some are professional interior designers with a knack for Pinterest. Others are DIY crafters with home-spun blogs that inspire millions. All ten are top influencers with enviable followings that have evolved into businesses.

weiterlesen

Top 100 Instagram Profiles by Followers

Top 100 Instagram Profiles by Followers

29. Mai 2018, 14:11 Uhr

A treasure trove of inspiration: These users capture and share the world’s moments for the largest audiences on Instagram.

weiterlesen

Top 100 Twitter Users by Followers

Top 100 Twitter Users by Followers

29. Mai 2018, 14:11 Uhr

Always up-to-date: The micro-blogs of these users have formed the largest communities on Twitter.

weiterlesen

Fake-Influencer: Viel Geld verdienen mit gefakten Likes? Das Experiment.

Fake-Influencer: Viel Geld verdienen mit gefakten Likes? Das Experiment.

29. Mai 2018, 14:10 Uhr

Tausende Likes in zwei Minuten, tausende Follower, die aber nie kommentieren – wie kann das sein? Influencer bekommen für ihre Reichweite in den sozialen Netzwerken oft Werbeverträge angeboten. Doch was, wenn die Reichweite gar nicht echt, sondern gekauft ist?

weiterlesen

Interview Micro-Influencer

Interview Micro-Influencer

29. Mai 2018, 14:09 Uhr

Relevanz statt Masse – was Micro-Influencer so spannend macht.

weiterlesen

A Facebook Fan Is Worth $174, Researcher Says.

A Facebook Fan Is Worth $174, Researcher Says.

29. Mai 2018, 14:08 Uhr

A Facebook fan is worth $174 to a brand, up 28% since 2010, according to Syncapse, a social media marketing firm.

weiterlesen