From the net: Interesting news, ideas and inspiration around the topics of content marketing, influencers, community management, as well as the do’s and don’ts in social media.
Black Mirror “Smithereens” – S05 E02
We highly recommend watching Black Mirror Season 5 Episode 2 “Smithereens” on Netflix. It’s providing a critical perspective on social media in a possibly not-so-distant future.
The Royal Society for Public Health investigated the effects of social media on young people’s mental health and wellbeing in an empirical study. One of the interesting findings: YouTube is overall considered the most beneficial, Instagram the least.
Twitter is Removing the Audience Insights
By the end of January, the audience insights are no longer available in the Twitter Analytics. We may have never cared that “99% of our target group like dairy products”, but the loss of other information such as the geographic breakdown does raise concerns. So far, no alternative has been announced.
Die wichtigsten Social Media Trends für 2020
Sechs Prognosen und Veränderungen für 2020, die auf die sozialen Medien von morgen Einfluss nehmen werden.
Was ist Digitales Marketing?
Ein guter Überblick über die Disziplinen des digitalen Marketings im Blog von Hubspot.
Why the Lean Startup Changes Everything
Social media marketing needs to be lean! This Harvard Business Review article explains why ideas and concepts from the “lean method” are an answer to the increasing uncertainty of the digital era – even outside the international startup scene.
Mark Schaefer’s evergreen blog post “Content Shock” has been making massive waves in the content marketing industry. In his January 2019 update, he clarifies that Content Shock is not an external calamity, but a tool for your success.
The Beauty of Facebook
President Trump’s campaign manager Brad Parscale on the benefits of Facebook Lookalike Audiences.
Influencers Have No Skills
Inflammatory articles against influencers? A comment from blogger Maria “Masha” Astor.
Total Reach of 10 Influencers
Some are professional interior designers with a knack for Pinterest. Others are DIY crafters with home-spun blogs that inspire millions. All ten are top influencers with enviable followings that have evolved into businesses.
Top 100 Instagram Profiles by Followers
A treasure trove of inspiration: These users capture and share the world’s moments for the largest audiences on Instagram.
Top 100 Twitter Users by Followers
Always up-to-date: The micro-blogs of these users have formed the largest communities on Twitter.
Fake-Influencer: Viel Geld verdienen mit gefakten Likes? Das Experiment.
Tausende Likes in zwei Minuten, tausende Follower, die aber nie kommentieren – wie kann das sein? Influencer bekommen für ihre Reichweite in den sozialen Netzwerken oft Werbeverträge angeboten. Doch was, wenn die Reichweite gar nicht echt, sondern gekauft ist?
Relevanz statt Masse – was Micro-Influencer so spannend macht.
A Facebook Fan Is Worth $174, Researcher Says.
A Facebook fan is worth $174 to a brand, up 28% since 2010, according to Syncapse, a social media marketing firm.