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It’s not easy to turn an impression on social media into a customer – but open graph meta tags can help you to achieve that.
Sustainable websites run on green energy. Optimization focused on video, images, search intent and technical SEO. Net positive: Profit ✓ Planet ✓ People ✓
As part of the website relaunch, svaerm implemented a customized SEO strategy and year-round content marketing for Kuraray Elastomer.
svaerm implemented the relaunch of the Elastomer website of Kuraray, chemicals company: Redesign in terms of CI, navigation, CMS and content.
The concept of Creating Shared Value calls on companies to find synergies of social and economic benefit instead of acting as altruistic benefactors.
The term “search intent” describes the user’s intention behind their search query. Meeting the search intent is the prerequisite for organic visibility in Google.
Google has added further KPIs relating to usability to its Page Experience ranking factors. Our guide helps you get started.
Facebook lead ads are a simple and effective tool for collecting contact details of potential customers for your company.
Page like ads can be used to generate qualitative fan growth on Facebook. More likes here! 🚀
Lead forensics helps businesses identify their leads from their (otherwise anonymous) website traffic. Read more to find out if the polarizing software is worth it.
Another company had our phone number in its Google My Business profile. About the solution to the problem and the importance of local SEO.
Situation analysis in the sphere of marketing looks at enterprises holistically from an internal and external viewpoint. ✓ 5C ✓ PESTLE ✓ TOWS
We highly recommend watching Black Mirror Season 5 Episode 2 “Smithereens” on Netflix. It’s providing a critical perspective on social media in a possibly not-so-distant future.
The Royal Society for Public Health investigated the effects of social media on young people’s mental health and wellbeing in an empirical study. One of the interesting findings: YouTube is overall considered the most beneficial, Instagram the least.
Social media marketing needs to be lean! This Harvard Business Review article explains why ideas and concepts from the “lean method” are an answer to the increasing uncertainty of the digital era – even outside the international startup scene. External link
Mark Schaefer’s evergreen blog post “Content Shock” has been making massive waves in the content marketing industry. In his January 2019 update, he clarifies that Content Shock is not an external calamity, but a tool for your success. External link
Inflammatory articles against influencers? A comment from blogger Maria “Masha” Astor.
