Maxim Bollig optimizes websites for users from search engines and advances the online competency of svaerm. The sources of his know-how are online marketing conferences and the international SEO community, as well as his practical project experience. He studied business administration at the European Business School. As his side hustle, he is a partnered content creator on YouTube.

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Do all SEO texts have the same length? The optimal SEO text length depends on the search intent and the density of the content.

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The Search Intent Hierarchy Analysis (SIHA) is a framework that we use to create SEO content aimed at generating organic traffic and leads.

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At packaging.kuraray.eu, Kuraray introduces its packaging materials. Informative blog content is generating visibility on Google and B2B leads.

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Content shock describes the phenomenon that online content is increasingly losing visibility as the supply of content is greater than the demand.

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Accompanying the relaunch of klimaschutz-frankfurt.de, svaerm created SEO content to improve the organic Google visibility of the website.

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Ein Screenshot der neuen Website auf einem Tablet und einem Smartphone, dahinter ein hellblauer Hintergrund

Relaunch of the website Climate Protection Frankfurt with many exciting tips and suggestions to make Frankfurt a more climate-friendly city: New look, new structure, new programming

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A “soft launch” is a launch without a prior public announcement or a launch which is only announced to a limited portion of the target audience.

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It’s not easy to turn an impression on social media into a customer – but open graph meta tags can help you to achieve that.

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Sustainable websites run on green energy. Optimization focused on video, images, search intent and technical SEO. Net positive: Profit ✓ Planet ✓ People ✓

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As part of the website relaunch, svaerm implemented a customized SEO strategy and year-round content marketing for Kuraray Elastomer.

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Mobile and desktop renderings of Kuraray's redesigned website.

svaerm implemented the relaunch of the Elastomer website of Kuraray, chemicals company: Redesign in terms of CI, navigation, CMS and content.

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The concept of Creating Shared Value calls on companies to find synergies of social and economic benefit instead of acting as altruistic benefactors.

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Pictograms illustrate the four types of search intent: informational, commercial, navigational and local.

The term “search intent” describes the user’s intention behind their search query. Meeting the search intent is the prerequisite for organic visibility in Google.

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The Core Web Vitals CLS, FID and LCP

Google has added further KPIs relating to usability to its Page Experience ranking factors. Our guide helps you get started.

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Eine Besucherin des Stilblüten Festivals mit schwarzem Hut

Holistic event management and advertising measures

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Am Set einer Filmproduktion von svaerm

As your film production and online marketing agency in Frankfurt, we produce videos with maximum individuality, state-of-the-art imagery and reach in your target group.

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Do you want to build an online presence in Germany, Austria or Switzerland and penetrate the German market? We are happy to help.

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Facebook lead ads are a simple and effective tool for collecting contact details of potential customers for your company.

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Das Bild zeugt einen Smartphone-Bildschirm mit einem Facebook-Post der Ambiente

Page like ads can be used to generate qualitative fan growth on Facebook. More likes here! 🚀

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A female exhibitior gives a statement at Ambiente

Trust through customer impressions

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High quality studio production

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This picture implies an qr-code scan including a ticket with such a qr-code

Video ads from emotional to informative

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A chandellier with elements of cut quartz

Between storytelling and poetry slam

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Two round, wooden stools by design manufacturer Uccellino

Leveraging online visibility

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Grafische Darstellung einer Figur, die andere Figuren unter die Lupe nimmt.

Lead forensics helps businesses identify their leads from their (otherwise anonymous) website traffic. Read more to find out if the polarizing software is worth it.

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A view of Google Maps, highlighting the "Send feedback" feature

Another company had our phone number in its Google My Business profile. About the solution to the problem and the importance of local SEO.

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A slanted view on a STEEPLE analysis schematic

Situation analysis in the sphere of marketing looks at enterprises holistically from an internal and external viewpoint. ✓ 5C ✓ PESTLE ✓ TOWS

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Ambiente Trends in 360°

Virtual tour of the trade fair

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The Royal Society for Public Health investigated the effects of social media on young people’s mental health and wellbeing in an empirical study. One of the interesting findings: YouTube is overall considered the most beneficial, Instagram the least.

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Conzoom Solutions

E-Learning platform for retailers

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Some are professional interior designers with a knack for Pinterest. Others are DIY crafters with home-spun blogs that inspire millions. All ten are top influencers with enviable followings that have evolved into businesses.

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A treasure trove of inspiration: These users capture and share the world’s moments for the largest audiences on Instagram.

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Always up-to-date: The micro-blogs of these users have formed the largest communities on Twitter.

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Relevanz statt Masse – was Micro-Influencer so spannend macht.

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A Facebook fan is worth $174 to a brand, up 28% since 2010, according to Syncapse, a social media marketing firm.

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Ambiente Blog

B2B Online Magazine showcasing design

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Ambiente Social Media

World’s largest consumer goods trade fair

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Ambiente Facebook Live

Live video coverage of a trade fair

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