Maxim Bollig optimizes websites for users from search engines and advances the online competency of svaerm. The sources of his know-how are online marketing conferences and the international SEO community, as well as his practical project experience. He studied business administration at the European Business School. As his side hustle, he is a partnered content creator on YouTube.

All posts

The concept of Creating Shared Value calls on companies to find synergies of social and economic benefit instead of acting as altruistic benefactors.

Read more

The Core Web Vitals CLS, FID and LCP

Google has added further KPIs relating to usability to its Page Experience ranking factors. Our guide helps you get started.

Read more

Facebook lead ads are a simple and effective tool for collecting contact details of potential customers for your company.

Read more

Page like ads can be used to generate qualitative fan growth on Facebook. More likes here! 🚀

Read more

A female exhibitior gives a statement at Ambiente

Trust through customer impressions

Read more

High quality studio production

Read more

This picture implies an qr-code scan including a ticket with such a qr-code

Video ads from emotional to informative

Read more

A chandellier with elements of cut quartz

Between storytelling and poetry slam

Read more

Two round, wooden stools by design manufacturer Uccellino

Leveraging online visibility

Read more

A view of Google Maps, highlighting the "Send feedback" feature

Another company had our phone number in its Google My Business profile. About the solution to the problem and the importance of local SEO.

Read more

A slanted view on a STEEPLE analysis schematic

Situation analysis in the sphere of marketing looks at enterprises holistically from an internal and external viewpoint. ✓ 5C ✓ PESTLE ✓ TOWS

Read more

We highly recommend watching Black Mirror Season 5 Episode 2 “Smithereens” on Netflix. It’s providing a critical perspective on social media in a possibly not-so-distant future.

Read more

Ambiente Trends in 360°

Virtual tour of the trade fair

Read more

The Royal Society for Public Health investigated the effects of social media on young people’s mental health and wellbeing in an empirical study. One of the interesting findings: YouTube is overall considered the most beneficial, Instagram the least.

Read more

Conzoom Solutions

E-Learning platform for retailers

Read more

Social media marketing needs to be lean! This Harvard Business Review article explains why ideas and concepts from the “lean method” are an answer to the increasing uncertainty of the digital era – even outside the international startup scene. External link

Read more

Mark Schaefer’s evergreen blog post “Content Shock” has been making massive waves in the content marketing industry. In his January 2019 update, he clarifies that Content Shock is not an external calamity, but a tool for your success. External link

Read more

Inflammatory articles against influencers? A comment from blogger Maria “Masha” Astor.

Read more

Ambiente Blog

B2B Online Magazine showcasing design

Read more

Ambiente Social Media

World’s largest consumer goods trade fair

Read more

Ambiente Facebook Live

Live video coverage of a trade fair

Read more