svaerm: The online marketing agency for Erfurt

Web design, development, relaunches, and themes

The first step to establishing a healthy online presence is a professionally designed website. We make sure you start off strong by designing our mobile- and user-friendly sites in WordPress, the world’s most popular and versatile content management system.

Whether you need a website built from the ground up, an old site relaunched or something in between, we deliver elegant, modern themes optimized for speed and organic visibility. Take advantage of svaerm’s range of services through SEO content, advertising, and more, or manage your new site yourself through WordPress’ intuitive interface.

Search engine optimization and SEO content

At svaerm, we take advantage of the potent organic visibility of search engine optimization (SEO) with high-quality content that meets the search intents of users in your niche. We use search intent hierarchy analysis to accurately identify what your target audience is looking for and fulfill those needs, earning their clicks and your place in Google rankings for key search terms.

The University of Erfurt’s famed alumni understand the importance of expertise and quality better than most—and svaerm takes the same approach to our SEO content. Our qualified network of subject matter experts, marketers, and SEO specialists ensures that the content we produce and optimize is useful and natural, giving your project the best chance to rank—no vanity metrics or keyword stuffing.

Social media marketing and advertising

Like the gorgeous gardens and farms of Erfurt, svaerm understands the importance of growth. We enable yours through carefully planned social media marketing and paid advertising campaigns, which our prior client experience shows is by far the most effective path to reliably generate visibility on major platforms like Facebook.

To maximize the performance of your paid ads, we optimize them for your target audience from concept to final product, updating you every step of the way. After identifying your budget, goals, and target groups, we develop a series of ads in your corporate style and run them in controlled test phases to find the best-performing candidates. We then scale those successful ads in a growth phase, bringing your business to your target audience using our extensive experience with platform placement requirements and relevance assessments.

Video and film production

Quality video is a powerful path to visibility, and svaerm supports yours with full-service in-house video production. Although svaerm’s crews haven’t been lucky enough to work with a star as famous as KiKA’s Bernd das Brot, they do have extensive experience producing projects of nearly every budget and type, from social media clips and high-end image films to 24-hour event films and livestreams.

When you create a video with svaerm, you’ll work with a personal contact who will communicate your vision to our team of reliable videographers, editors, and directors, developing a cohesive final product. From the very first stages, we design for optimal organic visibility on YouTube and other major platforms—all while embodying your brand and style.

Online stores and e-commerce

To bring your products to your audience in a clean, professional package, svaerm designs online stores in WooCommerce, a WordPress plugin. Our method ensures that your e-commerce ventures share the ranking and visibility of their parent site by building them on the same domain. Through carefully placed links connecting relevant existing pages on your site to your store, your potential customers will be able to easily navigate down the marketing funnel from awareness to conversion.

For established online stores, our team is happy to help by employing our SEO expertise in Shopify project revisions and SEO audits.