{"id":13055,"date":"2025-10-08T17:37:38","date_gmt":"2025-10-08T15:37:38","guid":{"rendered":"https:\/\/svaerm.com\/?page_id=13055"},"modified":"2025-10-09T12:56:06","modified_gmt":"2025-10-09T10:56:06","slug":"csr-agency","status":"publish","type":"page","link":"https:\/\/svaerm.com\/en\/services\/csr-agency\/","title":{"rendered":"CSR Agency \u2013 Communicate sustainability in a strategic, credible, and effective manner"},"content":{"rendered":"\n

Sustainability has long since become a central factor for competitiveness. A study by McKinsey & NielsenIQ (\u201cConsumers care about sustainability \u2013 and back it up with their wallets<\/a>\u201d) shows: Sustainability pays off from a business perspective. <\/strong>Products with sustainability statements achieved around 28% growth in sales over five years, while conventional products only achieved around 20%. <\/p>\n\n\n\n

Companies are thus facing rising expectations from customers, investors, employees, and the public\u2014which means that a visible, measurable, and transparent commitment to CSR (Corporate Social Responsibility) is crucial. <\/p>\n\n\n\n

As a CSR agency<\/strong>, we support companies and public institutions not only in meeting these rising expectations but also in communicating their efforts credibly \u2013 both internally and externally. <\/p>\n\n\n\n

\"Fassade
Credible CSR communication gives your company a distinctive sustainability profile and places you clearly ahead of the competition.<\/figcaption><\/figure>\n\n\n\n

We develop tailormade communication strategies, assist you in effectively integrating sustainability into your business operations, facilitate stakeholder dialogue, conduct systematic materiality assessments<\/a> and we develop sustainability reports \u2013 upon request in compliance with the German Sustainability Code (Deutscher Nachhaltigkeitskodex, DNK), as per the European Sustainability Reporting Standards (ESRS) or internationally as per the Global Reporting Initiative (GRI). <\/p>\n\n\n\n

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Good to know: What are stakeholders?<\/h3>\n\n\n\n

Stakeholders include all groups that have an interest in the activity of a certain company \u2013 that is to say, in addition to employees, customers and suppliers, they also include the general public, the media, NGOs, shareholders and political actors.<\/p>\n\n\n\n

The word was coined in the early 1980s by the business ethicist R. Edward Freeman. The concept was popularized in 2021 by Klaus Schwab (founder of the World Economic Forum) through his model of stakeholder capitalism, which focuses on achieving a balance of interests rather than just return on investment.<\/p>\n\n\n\n

Some critics, however, maintain that the term is too vague and see it as a PR tool devoid of any real commitment \u2013 or even as a dilution of democratic processes in favor of business interests.<\/p>\n<\/div><\/div>\n\n\n\n

Customer references<\/h2>\n\n\n\n
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Inquire now!<\/a><\/p>\n<\/div><\/div>\n\n\n\n

CSR and ESG \u2013 Our approach as a CSR agency<\/h2>\n\n\n\n

CSR and ESG are closely related, but differ with regard to their approach. While CSR puts emphasis on the fundamental ethical stance and responsibility of companies and institutions, ESG provides a measurable framework for giving transparency to this responsibility.<\/p>\n\n\n\n

CSR as a fundamental corporate ethical stance<\/h3>\n\n\n\n

CSR represents your company’s responsibility towards society and the environment. It involves voluntary measures such as environmentally friendly manufacturing, equitable working conditions, and social engagement. As such, CSR is value-driven and thus a strategic attitude toward stakeholders.<\/p>\n\n\n\n

\"Darstellung
Archie B. Carroll developed in 1991 the so-called CSR Pyramid, consisting of four layers of responsibility.<\/figcaption><\/figure>\n\n\n\n

Companies guided by CSR therefore embrace responsibilities beyond the legal requirements. According to Carroll’s model, these include:<\/p>\n\n\n\n