{"id":10627,"date":"2024-04-15T12:19:42","date_gmt":"2024-04-15T10:19:42","guid":{"rendered":"https:\/\/svaerm.com\/?p=10627"},"modified":"2024-04-15T17:12:40","modified_gmt":"2024-04-15T15:12:40","slug":"seo-text-length","status":"publish","type":"post","link":"https:\/\/svaerm.com\/en\/blog\/seo-text-length\/","title":{"rendered":"SEO text length: How long should an SEO text be?"},"content":{"rendered":"\n

As an SEO agenc<\/strong><\/a>y<\/strong><\/a> focusing on SEO content, our clients often ask us: “How do you know how long an SEO text should be?”<\/strong><\/p>\n\n\n\n

With longer texts we are occasionally asked somewhat provocatively: “Who reads all of this?”<\/strong><\/p>\n\n\n\n

Based on our project experience<\/strong><\/a>, we can answer these questions very clearly.<\/p>\n\n\n\n

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SEO text length: Some SEO texts are long, but longer is not always better.<\/figcaption><\/figure>\n\n\n\n

The SEO text length depends on the user’s search intent<\/strong><\/h2>\n\n\n\n

The search intent<\/strong><\/a> describes what the user wants to find or understand when entering a specific search term<\/strong> into Google. It is, so to speak, the need for information<\/strong> associated with a search term.<\/p>\n\n\n\n

When creating SEO content, the goal is to fulfill the user’s search intent as effectively as possible<\/strong>: Web pages that fulfill the search intent particularly well rank in top positions. Because Google wants satisfied, returning users to remain the number one search engine. This only works if Google quickly leads users to their goal: By ranking the content that best fulfills their search intent at the top.<\/p>\n\n\n\n

For some search terms, the user’s need for information<\/strong> is<\/strong> low<\/strong>. In these cases, short texts<\/strong> are sufficient to fulfill the user’s search intent.<\/p>\n\n\n\n

For other search terms, the user wants to be comprehensively<\/strong> informed<\/strong> about a topic. If you want to rank for such keywords, you need to write a longer text<\/strong>.<\/p>\n\n\n\n

Here is an example:<\/p>\n\n\n\n

<\/td>Search term example<\/strong><\/strong><\/td>Explanation of the search intention<\/strong><\/strong><\/td><\/tr>
Short SEO-text<\/strong><\/strong><\/td>website vs webpage<\/em><\/td>The user wants to learn the difference between a website and a webpage. A short<\/strong> explanation of both terms and a comparison using an example is sufficient here.<\/td><\/tr>
Long SEO-Text<\/strong><\/strong><\/td>sustainable website<\/em><\/em><\/td>The user wants to know what a sustainable website is and how ecological web design works. This is a complex subject area in which there is a lot of half-knowledge. It is worth to engage in myth busting and make a number of specific recommendations for actions. The result: a long guide<\/strong> text.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Content is key<\/strong><\/h2>\n\n\n\n

So the optimal length of an SEO text depends on content-related or conceptual criteria: What content does my text need to cover to satisfy the user?<\/strong><\/p>\n\n\n\n

If you’re an expert<\/strong> in the topic you’re writing about, you should be able to decide for yourself<\/strong> what and how much to write to inform your readers comprehensively in an easily understandable way. Nevertheless, you can always look at other websites<\/strong> content related to your Topic to be sure your planned SEO-Text will be truly better than the competition’s.<\/p>\n\n\n\n

If you’re not as familiar with the topic, you’ll need to do an online research<\/strong> anyway to gather the necessary information for writing the text.<\/p>\n\n\n\n

Your online research in Google is also a competitor analysis<\/strong> because the texts that rank in Google are exactly the competition you want to beat with your text. So take a close look at the search results and investigate closely what is written in each text.<\/p>\n\n\n\n

If you want your text to beat the competition, it has to be better<\/strong> than everything currently ranking in Google. Consider how<\/strong> your text will be better:<\/p>\n\n\n\n

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  1. Do the competition’s texts only cover the topic incompletely? Then write a comprehensive<\/strong> text covering everything the competitors write about and anything missing. In such cases, your text will usually be longer<\/strong> than the competition’s.<\/li>\n\n\n\n
  2. Are the competition’s texts not accessible enough? Then write an easily understandable<\/strong> text that possibly conveys the same content in fewer words<\/strong>.<\/li>\n\n\n\n
  3. Are you trying to beat the competition in other ways<\/strong>? For example, by publishing a text that is more current or precise? Or by providing a completely different but valuable perspective on the topic? Then you may not be able to plan the length of your text in advance <\/strong>\u2014 but you may not need to.<\/li>\n<\/ol>\n\n\n\n

    The examples above assume that the information density<\/strong> of your text is the same as that of the competition. If you write much denser content than the competition, your text will be shorter for comparable content. That’s okay because it’s about the content<\/strong>, not about the absolute word count.<\/p>\n\n\n\n

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    Tipp: Word Count Bookmark<\/strong><\/h3>\n\n\n\n

    You can set up a browser bookmark to count the word count of competitor texts: Simply drag the “Word Count Button<\/strong><\/a>” into your browser’s bookmark bar, select the text in the browser, and count by clicking on the bookmark.<\/p>\n<\/div><\/div>\n\n\n\n

    Planning and Calculating SEO Text Length<\/strong><\/h2>\n\n\n\n

    As a responsible SEO agency<\/strong><\/a>, we try to provide our clients with calculative security<\/strong>. Our clients want to know in advance how much the creation of an SEO text will cost<\/strong>. As long as the client’s requirements remain the same, we try to avoid recalculating and invoicing additional costs.<\/p>\n\n\n\n

    Therefore, we estimate the approximate length of an SEO text in advance:<\/p>\n\n\n\n