{"id":12916,"date":"2021-06-23T16:00:00","date_gmt":"2021-06-23T14:00:00","guid":{"rendered":"https:\/\/svaerm.com\/?p=12916"},"modified":"2026-05-26T12:07:31","modified_gmt":"2026-05-26T10:07:31","slug":"promotional-materials-offline-marketing-conzoom-solutions","status":"publish","type":"post","link":"https:\/\/svaerm.com\/en\/projects\/promotional-materials-offline-marketing-conzoom-solutions\/","title":{"rendered":"Promotional Materials: Offline Marketing for Conzoom Solutions"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-style-default introbild\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-fur-online-plattform-vermarktung.jpg\" alt=\"Zwei Frauen bedienen ein Touchpad von Conzoom Solutions, im Hintergrund ist Messegeschehen\" class=\"wp-image-13479\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-fur-online-plattform-vermarktung.jpg 1200w, https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-fur-online-plattform-vermarktung-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Although we are primarily an online marketing agency, we also work across disciplines and step into the offline world when it benefits a project. Our guiding principle: reach the target audience wherever they are.<\/p>\n\n\n\n<p>In this case, our aim was to draw the attention of brick-and-mortar retailers to the online platform Conzoom Solutions. Here\u2019s how we brought a purely digital platform to life at a trade fair \u2014 with offline promotional tools ranging from flyers and buttons to an interactive booth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What did we do, and which promotional materials did we use?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group kachel_schatten has-cyan-bluish-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Services<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concept development<\/li>\n\n\n\n<li>Design<\/li>\n\n\n\n<li>Briefing<\/li>\n\n\n\n<li>Layout<\/li>\n\n\n\n<li>Artwork<\/li>\n\n\n\n<li>Copywriting<\/li>\n\n\n\n<li>Printing<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group kachel_schatten has-cyan-bluish-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Promotional materials<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand ambassadors<\/li>\n\n\n\n<li>Cross flyers\u2028<\/li>\n\n\n\n<li>DL-format flyer\u2028<\/li>\n\n\n\n<li>A0 poster\u2028<\/li>\n\n\n\n<li>Fold-out business card\u2028<\/li>\n\n\n\n<li>Buttons<\/li>\n\n\n\n<li>Sprout pencil<\/li>\n\n\n\n<li>E-poster<\/li>\n\n\n\n<li>Trailer<\/li>\n\n\n\n<li>Trade show booth<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Conzoom Solutions is Messe Frankfurt\u2019s practice-focused online platform. Retailers will find studies, video interviews, recorded stage presentations, and podcasts covering topics such as HR, marketing, sales, and point-of-sale strategies. We already provide editorial content and online marketing support for the platform.<\/p>\n\n\n\n<p>Our challenge: How do you make a purely digital platform visible and tangible at a live event like the Frankfurt trade fair \u2014 giving it a real-world presence?<\/p>\n\n\n\n<p>We explored various offline marketing options and settled on promotional materials that encouraged both active and passive engagement.<\/p>\n\n\n\n<p>Brand ambassadors were stationed throughout the fair, equipped with Conzoom Solutions tote bags, iPads, flyers, and buttons. They actively approached visitors, presented the platform via iPad, and encouraged newsletter sign-ups.\u2028 Those who engaged in conversation received a small thank-you gift: a Sprout pencil \u2014 \u201cthe pencil that grows\u201d \u2014 with integrated flower seeds. The seeds symbolised business growth, as professional development delivers the greatest return. Plus, the pencil is 100% biodegradable, reflecting current sustainability trends.<\/p>\n\n\n\n<p>The ambassadors were positioned at existing touchpoints with the platform \u2014 for example, near stages where the Conzoom Solutions trailer was playing. They also received performance-based bonuses tied to the number of new newsletter subscriptions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"540\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-svaerm-agentur-promotoren-messe.jpg\" alt=\"Eine Promotorin steht vor einer beleuchteten Conzoom Solutions Wand.\" class=\"wp-image-4900\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-svaerm-agentur-promotoren-messe.jpg 958w, https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-svaerm-agentur-promotoren-messe-768x433.jpg 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"540\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-svaerm-sprout-stift-give-away.jpg\" alt=\"Abgebildet ist ein Sprout Stift, der in eine Papierverpackung eingebettet ist.\" class=\"wp-image-4901\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-svaerm-sprout-stift-give-away.jpg 958w, https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-svaerm-sprout-stift-give-away-768x433.jpg 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<p>Beyond direct contact, we made use of trade show radio and stage moderators, who promoted Conzoom Solutions and pointed out that attendees could find show lectures, trends, and interviews on the platform afterward \u2014 strengthening the on-\/offline link.<\/p>\n\n\n\n<p>We also set up a dedicated lounge area where visitors could explore the platform in a relaxed environment, watch videos, and take a break from the busy trade fair. A staff member was available to answer questions and provide assistance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"540\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-lounge-messe-conzoom-solutions.jpg\" alt=\"Die Lounge von Conzoom Solutions mit Theke, einem roten Sofa und zwei Touchbildschirme.\" class=\"wp-image-4896\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-lounge-messe-conzoom-solutions.jpg 958w, https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-lounge-messe-conzoom-solutions-768x433.jpg 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"540\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-lounge-touchpoint-messe-svaerm.jpg\" alt=\"Zwei Frauen bedienen das Touchpad von Conzoom Solutions, im Hintergrund ist eine Theke und ein Plakat der Online-Plattorm\" class=\"wp-image-4897\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-lounge-touchpoint-messe-svaerm.jpg 958w, https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-lounge-touchpoint-messe-svaerm-768x433.jpg 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<p>In addition to active outreach, we also chose offline advertising materials that could be considered true classics \u2014 namely flyers and posters. As a Frankfurt-based <a href=\"https:\/\/svaerm.com\/en\/products\/film-production-frankfurt\/\">film production agency<\/a>, we also produced a trailer that was shown on various screens throughout the fairgrounds.<\/p>\n\n\n\n<div class=\"wp-block-sliderberg-sliderberg alignfull\" data-width-preset=\"full\" style=\"--sliderberg-dot-color: #6c757d; --sliderberg-dot-active-color: #ffffff; --sliderberg-slides-to-show: 3; --sliderberg-slide-spacing: 20px\">\n        \n    <div class=\"sliderberg-container\">\n        <div class=\"sliderberg-slides\">\n            <div class=\"sliderberg-slides-container\" data-config=\"{&quot;transitionEffect&quot;:&quot;slide&quot;,&quot;transitionDuration&quot;:500,&quot;transitionEasing&quot;:&quot;ease&quot;,&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:5000,&quot;pauseOnHover&quot;:true,&quot;isCarouselMode&quot;:false,&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1,&quot;slideSpacing&quot;:20,&quot;infiniteLoop&quot;:true,&quot;tabletSlidesToShow&quot;:2,&quot;tabletSlidesToScroll&quot;:1,&quot;tabletSlideSpacing&quot;:15,&quot;mobileSlidesToShow&quot;:1,&quot;mobileSlidesToScroll&quot;:1,&quot;mobileSlideSpacing&quot;:10}\">\n                \n\n<div class=\"sliderberg-slide sliderberg-content-position-center-center\" style=\"min-height: 400px;background-image: url(https:\/\/svaerm.com\/wp-content\/uploads\/2021\/08\/offline-werbemittel-crossflyer-conzoom-solutions-1.jpg);background-position: 50% 50%;background-size: cover;background-attachment: scroll\">\n        \n    <div class=\"sliderberg-slide-content\">\n        <div class=\"sliderberg-slide-inner\">\n            \n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"sliderberg-slide sliderberg-content-position-center-center\" style=\"min-height: 400px;background-image: url(https:\/\/svaerm.com\/wp-content\/uploads\/2021\/08\/offline-werbemittel-crossflyer-conzoom-solutions-2.jpg);background-position: 50% 50%;background-size: cover;background-attachment: scroll\">\n        \n    <div class=\"sliderberg-slide-content\">\n        <div class=\"sliderberg-slide-inner\">\n            \n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"sliderberg-slide sliderberg-content-position-center-center\" style=\"min-height: 400px;background-image: url(https:\/\/svaerm.com\/wp-content\/uploads\/2021\/08\/offline-werbemittel-crossflyer-conzoom-solutions-3.jpg);background-position: 50% 50%;background-size: cover;background-attachment: scroll\">\n        \n    <div class=\"sliderberg-slide-content\">\n        <div class=\"sliderberg-slide-inner\">\n            \n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"sliderberg-slide sliderberg-content-position-center-center\" style=\"min-height: 400px;background-image: url(https:\/\/svaerm.com\/wp-content\/uploads\/2021\/08\/offline-werbemittel-crossflyer-conzoom-solutions-4.jpg);background-position: 50% 50%;background-size: cover;background-attachment: scroll\">\n        \n    <div class=\"sliderberg-slide-content\">\n        <div class=\"sliderberg-slide-inner\">\n            \n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"sliderberg-slide sliderberg-content-position-center-center\" style=\"min-height: 400px;background-image: url(https:\/\/svaerm.com\/wp-content\/uploads\/2021\/08\/offline-werbemittel-crossflyer-conzoom-solutions-5.jpg);background-position: 50% 50%;background-size: cover;background-attachment: scroll\">\n        \n    <div class=\"sliderberg-slide-content\">\n        <div class=\"sliderberg-slide-inner\">\n            \n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n            <\/div>\n            \n                    <\/div>\n    <\/div>\n    \n            <div class=\"sliderberg-navigation-bar sliderberg-navigation-bar-bottom\" style=\"opacity: 1;\">\n            <div class=\"sliderberg-nav-controls sliderberg-nav-controls-grouped\">\n                                    <button class=\"sliderberg-nav-button sliderberg-prev\" aria-label=\"Previous Slide\" data-shape=\"square\" data-size=\"medium\" style=\"color: #ffffff; background-color: rgba(0, 0, 0, 0.500)\"><svg viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M14.6 7.4L13.2 6l-6 6 6 6 1.4-1.4L9.4 12z\"\/><\/svg><\/button>                                <div class=\"sliderberg-slide-indicators\"><!-- Indicators populated by JS --><\/div>                                    <button class=\"sliderberg-nav-button sliderberg-next\" aria-label=\"Next Slide\" data-shape=\"square\" data-size=\"medium\" style=\"color: #ffffff; background-color: rgba(0, 0, 0, 0.500)\"><svg viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M9.4 7.4l1.4-1.4 6 6-6 6-1.4-1.4L14.6 12z\"\/><\/svg><\/button>                            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"video-container\">\n<div class=\"video_wrap\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/PbNWYs9HMk8\" allowfullscreen=\"allowfullscreen\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Finally, we designed an informational booth where visitors could ask questions, navigate the platform on a touchscreen, and take home flyers or fold-out business cards as a tangible reminder of Conzoom Solutions after the event.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"540\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-messestand-conzoom-solutions.jpg\" alt=\"Zu sehen ist der Messestand von Conzoom Solutions mit einer Theke, einem Poster im Hintergrund und einem Aufsteller. Hinter der Theke sitzen 3 Frauen an einem Tisch\" class=\"wp-image-4898\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-messestand-conzoom-solutions.jpg 958w, https:\/\/svaerm.com\/wp-content\/uploads\/2021\/06\/offline-werbemittel-messestand-conzoom-solutions-768x433.jpg 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<p>Interested in offline promotional materials?\u2028<\/p>\n\n\n\n<p><a href=\"https:\/\/svaerm.com\/en\/contact\/\">Contact us!<\/a><\/p>\n\n\n\n<p>Photo credits partly: Messe Frankfurt Exhibition GmbH \/ Pietro Sutera<\/p>\n\n\n\n<p><strong>You might also like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/svaerm.com\/en\/projects\/conzoom-solutions\/\">Conzoom Solutions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/svaerm.com\/en\/projects\/consumer-goods-product-video\/\">Consumer Goods Product Video: Ambiente Mood Trailer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/svaerm.com\/en\/projects\/trade-fair-film-point-of-experience-nikolai-gruschwitz\/\">Trade Show Film: The Point of Experience with Nikolai Gruschwitz<\/a><\/li>\n<\/ul>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Promoting a digital platform in the analog world<\/p>\n<p><a href=\"https:\/\/svaerm.com\/en\/projects\/promotional-materials-offline-marketing-conzoom-solutions\/\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"author":18,"featured_media":6203,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single_projekte.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-12916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"_links":{"self":[{"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/posts\/12916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/comments?post=12916"}],"version-history":[{"count":4,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/posts\/12916\/revisions"}],"predecessor-version":[{"id":13480,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/posts\/12916\/revisions\/13480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/media\/6203"}],"wp:attachment":[{"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/media?parent=12916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/categories?post=12916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/tags?post=12916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}