{"id":3624,"date":"2021-04-07T17:00:00","date_gmt":"2021-04-07T15:00:00","guid":{"rendered":"https:\/\/svaerm.com\/?p=3624"},"modified":"2024-03-11T14:30:44","modified_gmt":"2024-03-11T13:30:44","slug":"social-media-advertising-for-a-smartphone-app-svaerm-frankfurt","status":"publish","type":"post","link":"https:\/\/svaerm.com\/en\/projects\/social-media-advertising-for-a-smartphone-app-svaerm-frankfurt\/","title":{"rendered":"Social Media Advertising for a Smartphone App"},"content":{"rendered":"\n\t\t<!-- MasterSlider -->\n\t\t<div id=\"P_MS6a293aa579e5d\" class=\"master-slider-parent msl ms-parent-id-6\" style=\"max-width:100%;\">\n\n\t\t\t\n\t\t\t<!-- MasterSlider Main -->\n\t\t\t<div id=\"MS6a293aa579e5d\" class=\"master-slider ms-skin-default\" >\n\t\t\t\t \t\t\t\t \n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/svaerm.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/04\/social-media-advertising-smartphone-app-teaser.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t<a href=\"https:\/\/www.youtube.com\/embed\/6JzcuKBydTg\" data-type=\"video\" target=\"_blank\" rel=\"noopener\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/svaerm.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/04\/social-media-advertising-smartphone-app-organisationstool.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t<a href=\"https:\/\/www.youtube.com\/embed\/XbA0lb8NNFY\" data-type=\"video\" target=\"_blank\" rel=\"noopener\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/svaerm.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2021\/04\/social-media-advertising-smartphone-app-augmented-reality.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t<a href=\"https:\/\/www.youtube.com\/embed\/LVJxUuEmiOQ\" data-type=\"video\" target=\"_blank\" rel=\"noopener\"><\/a>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<!-- END MasterSlider Main -->\n\n\t\t\t \n\t\t<\/div>\n\t\t<!-- END MasterSlider -->\n\n\t\t<script>\n\t\t(function ( $ ) {\n\t\t\t\"use strict\";\n\n\t\t\t$(function () {\n\t\t\t\tvar masterslider_9e5d = new MasterSlider();\n\n\t\t\t\t\/\/ slider controls\n\t\t\t\tmasterslider_9e5d.control('arrows'     ,{ autohide:false, overVideo:false  });\t\t\t\tmasterslider_9e5d.control('bullets'    ,{ autohide:false, overVideo:true, dir:'h', align:'bottom'   });\n\n\t\t\t\t\/\/ slider setup\n\t\t\t\tmasterslider_9e5d.setup(\"MS6a293aa579e5d\", {\n\t\t\t\t\t\twidth           : 960,\n\t\t\t\t\t\theight          : 504,\n\t\t\t\t\t\tminHeight       : 0,\n\t\t\t\t\t\tspace           : 0,\n\t\t\t\t\t\tstart           : 1,\n\t\t\t\t\t\tgrabCursor      : true,\n\t\t\t\t\t\tswipe           : true,\n\t\t\t\t\t\tmouse           : true,\n\t\t\t\t\t\tlayout          : \"boxed\",\n\t\t\t\t\t\twheel           : false,\n\t\t\t\t\t\tautoplay        : false,\n\t\t\t\t\t\tinstantStartLayers:false,\n\t\t\t\t\t\tloop            : false,\n\t\t\t\t\t\tshuffle         : false,\n\t\t\t\t\t\tpreload         : 0,\n\t\t\t\t\t\theightLimit     : true,\n\t\t\t\t\t\tautoHeight      : false,\n\t\t\t\t\t\tsmoothHeight    : true,\n\t\t\t\t\t\tendPause        : false,\n\t\t\t\t\t\toverPause       : true,\n\t\t\t\t\t\tfillMode        : \"fill\",\n\t\t\t\t\t\tcenterControls  : true,\n\t\t\t\t\t\tstartOnAppear   : false,\n\t\t\t\t\t\tlayersMode      : \"center\",\n\t\t\t\t\t\thideLayers      : false,\n\t\t\t\t\t\tfullscreenMargin: 0,\n\t\t\t\t\t\tspeed           : 20,\n\t\t\t\t\t\tdir             : \"h\",\n\t\t\t\t\t\tparallaxMode    : 'swipe',\n\t\t\t\t\t\tview            : \"basic\"\n\t\t\t\t});\n\n\t\t\t\t\n\t\t\t\twindow.masterslider_instances = window.masterslider_instances || [];\n\t\t\t\twindow.masterslider_instances.push( masterslider_9e5d );\n\t\t\t });\n\n\t\t})(jQuery);\n\t\t<\/script>\n\n\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>svaerm has designed and run a social media campaign to publicize the Navigator app of a trade fair organizer.<\/p>\n\n\n\n<p><strong>Our deliverables<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital campaign concept design<\/li>\n\n\n\n<li>Production<\/li>\n\n\n\n<li>Animation and editing of short video clips for social media<\/li>\n\n\n\n<li>Publication of social media posts in various formats<\/li>\n\n\n\n<li>Advertisements with interest-specific targeting<\/li>\n\n\n\n<li>Monitoring<\/li>\n\n\n\n<li>Reporting<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Messe Frankfurt Navigator app is a smartphone service designed to help visitors find their way around and organize their participation at on-site events. The aim of the digital advertising is to make the app better known among trade visitors and to link to the relevant download section of the event website. For this purpose, videos are used that dynamically highlight the app from different perspectives: emotional teaser, app as an organizational tool, applications in the field of augmented reality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video ads from emotional to informative<\/p>\n<p><a href=\"https:\/\/svaerm.com\/en\/projects\/social-media-advertising-for-a-smartphone-app-svaerm-frankfurt\/\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":3617,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single_projekte.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"_links":{"self":[{"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/posts\/3624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/comments?post=3624"}],"version-history":[{"count":32,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/posts\/3624\/revisions"}],"predecessor-version":[{"id":10444,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/posts\/3624\/revisions\/10444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/media\/3617"}],"wp:attachment":[{"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/media?parent=3624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/categories?post=3624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/svaerm.com\/en\/wp-json\/wp\/v2\/tags?post=3624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}