{"id":8246,"date":"2022-08-15T15:00:00","date_gmt":"2022-08-15T13:00:00","guid":{"rendered":"https:\/\/svaerm.com\/projects\/website-relaunch-klimaschutz-frankfurt\/"},"modified":"2022-08-18T10:14:40","modified_gmt":"2022-08-18T08:14:40","slug":"website-relaunch-climate-protection-frankfurt","status":"publish","type":"post","link":"https:\/\/svaerm.com\/en\/projects\/website-relaunch-climate-protection-frankfurt\/","title":{"rendered":"Website Relaunch: Climate Protection Frankfurt"},"content":{"rendered":"\n<p>Relaunch of the website Climate Protection Frankfurt with many exciting tips and suggestions to make Frankfurt a more climate-friendly city: New look, new structure, new programming<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Redesign<\/h2>\n\n\n\n<p><strong>Objective of the redesign:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Upgrade the user experience: <\/strong>The website should be clearer and its intuitive accessibility be increased. The use of modern web design standards should improve the user journey.<\/li><li><strong>Ensure better orientation: <\/strong>Users can identify themselves with the topics and content and can delve into the issues in a target group-specific way &#8211; from sustainable nutrition to climate-friendly transport and renewable energies. This is supported, for example, by the new menu and the filter options.<\/li><li><strong>Prepare the content in an SEO-oriented way: <\/strong>Google evaluates the content of pages but has difficulty recognizing the hidden content. Therefore, the content must be restructured and processed. In addition, technical and editorial requirements of SEO must be taken into account.<\/li><li><strong>Program in WordPress: <\/strong>This allows the client to maintain the website themselves, expansion of the website is possible at any time and the SEO requirements can be well served. The website should also load quickly for a better user experience and be optimized for mobile devices.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-group kachel_schatten has-cyan-bluish-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>The new climate protection website is intended to offer all target groups in Frankfurt am Main a first point of contact on the issue of climate protection, to get them excited about climate protection and to motivate them to get involved. It is an important building block for achieving the climate protection goals of the city of Frankfurt am Main.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Unfortunately, the climate protection website is only available in German. But the English website is already in planning.<\/em><\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Get a <strong>first impression<\/strong> here:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"2560\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-website-before-after-scaled.jpg\" alt=\"\" class=\"wp-image-8244\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-website-before-after-scaled.jpg 1638w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-website-before-after-768x1200.jpg 768w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-website-before-after-983x1536.jpg 983w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-website-before-after-1311x2048.jpg 1311w\" sizes=\"auto, (max-width: 1638px) 100vw, 1638px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"2560\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/climate-protection-frankfurt-website-before-after-svaerm-scaled.jpg\" alt=\"\" class=\"wp-image-8242\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/climate-protection-frankfurt-website-before-after-svaerm-scaled.jpg 1638w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/climate-protection-frankfurt-website-before-after-svaerm-768x1200.jpg 768w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/climate-protection-frankfurt-website-before-after-svaerm-983x1536.jpg 983w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/climate-protection-frankfurt-website-before-after-svaerm-1311x2048.jpg 1311w\" sizes=\"auto, (max-width: 1638px) 100vw, 1638px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Design<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Colors and font<\/h3>\n\n\n\n<p>The new website has a modern look with contemporary and theme-specific colors and a new font \u2013 but is still oriented on the appearance of the Team Frankfurt climate protection brand, which was already launched in 2017 by the Energiereferat (Energy Department) of the city of Frankfurt. Thus, the already existing brand is strengthened, but still presents itself in a new look.<\/p>\n\n\n\n<p>The basic color blue already existed on the old website. We extended the color palette with other shades of blue and gray and green. Green is immediately associated with something positive and with the issue of sustainability. These new colors give us much more scope in the design.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-farbcode.jpg\" alt=\"\" class=\"wp-image-8151\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-farbcode.jpg 2400w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-farbcode-768x512.jpg 768w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-farbcode-1536x1024.jpg 1536w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-farbcode-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <strong>font is sans serif Roboto<\/strong> \u2013 a Google font that is particularly suitable for web design for two reasons: it is very legible, and it is also displayable on all browsers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Illustrations and icons<\/h3>\n\n\n\n<div class=\"wp-block-group float_img_block has-cyan-bluish-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image img_left\"><figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1726\" height=\"2560\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-themenfelder-scaled.jpg\" alt=\"\" class=\"wp-image-8157\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-themenfelder-scaled.jpg 1726w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-themenfelder-768x1139.jpg 768w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-themenfelder-1036x1536.jpg 1036w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-themenfelder-1381x2048.jpg 1381w\" sizes=\"auto, (max-width: 1726px) 100vw, 1726px\" \/><\/figure><\/div>\n\n\n\n<p>With the new color palette, we also designed <strong>new illustrations and icons<\/strong>.<\/p>\n\n\n\n<p>These have a high rating on the new website and are often used in web design, because they <strong>save space<\/strong>, which is especially important for mobile devices, and they are <strong>understood by the brain faster than text<\/strong>. Icons guide the eye and make it easier for users to find their way around the site.<\/p>\n\n\n\n<p>On the climate protection website, <strong>access<\/strong> to the 8 main topics is now not only possible via text, but also via the visual language.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In addition to the homepage, new illustrations were also built for the newsletter subscription and unsubscription in order to make the <strong>newsletter subscription more attractive<\/strong> through a more visually appealing appearance. The subscription must be functional and visually stimulate the user.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"2560\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-website-relaunch-newsletter-scaled.jpg\" alt=\"\" class=\"wp-image-8245\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-website-relaunch-newsletter-scaled.jpg 1638w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-website-relaunch-newsletter-768x1200.jpg 768w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-website-relaunch-newsletter-983x1536.jpg 983w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-website-relaunch-newsletter-1311x2048.jpg 1311w\" sizes=\"auto, (max-width: 1638px) 100vw, 1638px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"2560\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-newsletter-before-after-scaled.jpg\" alt=\"\" class=\"wp-image-8243\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-newsletter-before-after-scaled.jpg 1638w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-newsletter-before-after-768x1200.jpg 768w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-newsletter-before-after-983x1536.jpg 983w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-climate-protection-frankfurt-newsletter-before-after-1311x2048.jpg 1311w\" sizes=\"auto, (max-width: 1638px) 100vw, 1638px\" \/><\/figure>\n\n\n\n<p><strong>More illustrations <\/strong>we created for newsletter subscription and unsubscription:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/klimaschutz-frankfurt-svaerm-newsletter-registrierung-illustrationen.svg\" alt=\"\" class=\"wp-image-8164\" width=\"1200\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On the article level, too, we wanted to use illustrations to make reading <strong>more enjoyable<\/strong> and to <strong>present facts in a simpler and clearer way<\/strong>:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/klimaschutz-frankfurt-svaerm-recycling-abfallhierarchie-abfallrahmenrichtlinie.svg\" alt=\"\" class=\"wp-image-8165\" width=\"1200\"\/><figcaption>The five levels of the waste hierarchy<\/figcaption><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/klimaschutz-frankfurt-svaerm-energie-sparen-eierkocher-vs-kochtopf.svg\" alt=\"\" class=\"wp-image-8162\" width=\"1200\"\/><figcaption>Energy consumption kettle vs cooking pot<\/figcaption><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/klimaschutz-frankfurt-svaerm-erneuerbare-energien-strom-waerme-verkehr.svg\" alt=\"\" class=\"wp-image-8163\" width=\"1200\"\/><figcaption>Shares of renewable energies in the electricity, heat and transport sectors<\/figcaption><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Photo tonality<\/h3>\n\n\n\n<p>For the newly selected images for the website, we made sure to choose <strong>authentic<\/strong> images that come from a friendly and natural color world. When designing posts, it was important that the images as a whole create an exciting composition.<\/p>\n\n\n\n<p>Also of importance, of course: the reference to the city of Frankfurt.<\/p>\n\n\n<div class='white' style='background:rgba(0,0,0,0); border:solid 0px rgba(0,0,0,0); border-radius:0px; padding:0px 0px 40px 0px;'>\n<div id='slider_3192' class='owl-carousel sa_owl_theme owl-pagination-true' data-slider-id='slider_3192' style='visibility:hidden;'>\n<div id='slider_3192_slide01' class='sa_hover_container' style='padding:0% 0%; margin:0px 0%; background-image:url(&quot;https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-verkehrswende.jpg&quot;); background-position:center center; background-size:contain; background-repeat:no-repeat; '><\/div>\n<div id='slider_3192_slide02' class='sa_hover_container' style='padding:0% 0%; margin:0px 0%; background-image:url(&quot;https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-zero-waste.jpg&quot;); 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Feel free to contact us!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New structure for content and navigation<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Preparation: Capture and sorting of all posts<\/h3>\n\n\n\n<p>The website had grown steadily over the last few years as more content was added, making it more and more confusing. Therefore, our first task was to <strong>capture and sort all the content on the site.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Which topics are already covered?<\/li><li>What content is already included?<\/li><li>For which target group is the content?<\/li><\/ul>\n\n\n\n<div class=\"wp-block-group float_img_block has-cyan-bluish-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image img_left\"><figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1679\" height=\"2560\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-content-sortierung-scaled.jpg\" alt=\"\" class=\"wp-image-8149\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-content-sortierung-scaled.jpg 1679w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-content-sortierung-768x1171.jpg 768w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-content-sortierung-1007x1536.jpg 1007w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-content-sortierung-1343x2048.jpg 1343w\" sizes=\"auto, (max-width: 1679px) 100vw, 1679px\" \/><\/figure><\/div>\n\n\n\n<p>The content consisted of various types of <strong>tip lists<\/strong>, <strong>interviews<\/strong> with people and <strong>initiatives <\/strong>from Frankfurt, articles with climate protection <strong>definitions<\/strong>, purely <strong>informational articles<\/strong>, <strong>target group-specific content<\/strong> and <strong>articles on the climate protection campaign in Frankfurt<\/strong>.<\/p>\n\n\n\n<p>We have often separated articles that previously dealt with several topics and created two or three individual articles to be able to better focus thematically. Or we reassigned sections that fit better with existing articles. It also occurred that content was duplicated. This was archived by us.<\/p>\n\n\n\n<p>We have recorded all this in a large Excel list:<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Navigation: Topic-specific content<\/h3>\n\n\n\n<p>We worked out a structure for the website in advance, which we expanded in one or two places after sorting all the articles.<\/p>\n\n\n\n<p>The new entry point to the page follows the question of a potential website visitor &#8220;What am I interested in?&#8221;. This has resulted in <strong>8 newly defined main topics<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"420\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-themenschwerpunkt.jpg\" alt=\"\" class=\"wp-image-8158\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-themenschwerpunkt.jpg 1920w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-themenschwerpunkt-768x168.jpg 768w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-themenschwerpunkt-1536x336.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>The entire topic-specific content is now collected under these 8 topics, which <strong>can also be sorted by filter options<\/strong> \u2013 both by target group and by area.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1340\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-filter.jpg\" alt=\"\" class=\"wp-image-8152\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-filter.jpg 1920w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-filter-768x536.jpg 768w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-filter-1536x1072.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Local hero stories<\/h3>\n\n\n\n<div class=\"wp-block-group float_img_block has-cyan-bluish-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image img_left\"><figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-lokale-helden.jpg\" alt=\"\" class=\"wp-image-8154\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-lokale-helden.jpg 2400w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-lokale-helden-768x512.jpg 768w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-lokale-helden-1536x1024.jpg 1536w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-lokale-helden-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure><\/div>\n\n\n\n<p>In addition to the content that was purely there to provide information on specific sustainability topics, there were also emotional interviews with people and institutions that are committed to climate protection in Frankfurt. These contributions have been given a whole new category, namely <a href=\"https:\/\/klimaschutz-frankfurt.de\/lokale-helden\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>&#8220;Local Heroes&#8221;<\/strong><\/a>. They are intended to make all citizens want to get involved in climate protection as well.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Glossary<\/h3>\n\n\n\n<p>A new addition is the <a href=\"https:\/\/klimaschutz-frankfurt.de\/glossar\/\" target=\"_blank\" rel=\"noreferrer noopener\">glossary<\/a>, which was previously summarized in a blog post. We now have a separate glossary for each term and a corresponding overview.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Projects and activities<\/h3>\n\n\n\n<div class=\"wp-block-group float_img_block has-cyan-bluish-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image img_right\"><figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2320\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-projekte-aktivitaeten.jpg\" alt=\"\" class=\"wp-image-8156\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-projekte-aktivitaeten.jpg 1920w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-projekte-aktivitaeten-768x928.jpg 768w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-projekte-aktivitaeten-1271x1536.jpg 1271w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-projekte-aktivitaeten-1695x2048.jpg 1695w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p>Also new: <strong><a href=\"https:\/\/klimaschutz-frankfurt.de\/projekte-aktivitaeten\/\" target=\"_blank\" rel=\"noreferrer noopener\">Projects, activities and institutions<\/a><\/strong> in and around Frankfurt. Previously, projects and initiatives were hidden in articles, but they were not collected anywhere at a glance. We have improved this and created an overview page that collects all projects, activities and initiatives that have something to do with climate protection in Frankfurt \u2013 from the climate savings book to the vegetable box up to the cargo bike rental. Not only municipal, but also private associations and institutions are listed here.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Calendar<\/h3>\n\n\n\n<div class=\"wp-block-group float_img_block has-cyan-bluish-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image img_left\"><figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2320\" src=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-kalender.jpg\" alt=\"\" class=\"wp-image-8153\" srcset=\"https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-kalender.jpg 1920w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-kalender-768x928.jpg 768w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-kalender-1271x1536.jpg 1271w, https:\/\/svaerm.com\/wp-content\/uploads\/2022\/08\/svaerm-klimaschutz-frankfurt-website-relaunch-kalender-1695x2048.jpg 1695w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p>What events are taking place in Frankfurt on the topic of climate protection? Whether city tours, readings or workshops &#8211; <a href=\"https:\/\/klimaschutz-frankfurt.de\/kalender\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> the user finds all dates at a glance and can get more information by clicking on the calendar entry.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Programming \u2013 Change from Drupal to WordPress<\/h2>\n\n\n\n<p>The old website was based on the CMS (Content Mangement System) Drupal. However, since the customer had expressed the wish to <strong>maintain and edit the website himself<\/strong> after the relaunch and to implement minor changes to the homepage himself, we programmed the new website with the CMS WordPress.<\/p>\n\n\n\n<p>Through various <strong>individually selected plugins<\/strong>, we were able to implement special requests of the customer, such as the filter options, the Earth Hour gallery and the interface to the existing newsletter software cleverreach.<\/p>\n\n\n\n<p>What&#8217;s more: The new website is <strong>fully mobile-optimized<\/strong>, which means it can be used on desktops, but just as well on various tablets and smartphones. There is no need to program a second mobile page for it and maintain it separately.<\/p>\n\n\n\n<p>As far as <strong>accessibility<\/strong> is concerned, we have already implemented the menu with ARIA-markup so that it is fully keyboard controllable. Furthermore, placeholders for easy language and sign language have been created and will be added during the year.<\/p>\n\n\n\n<p>After programming the website, we uploaded all content pieces, including images, texts, tables, sliders and graphics to WordPress and used them to <strong>fill the website<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>From the initial pitch to the finished website, we offered the whole package for the climate protection website: Project management, concept, layout and design, editing, programming and filling.<\/p>\n\n\n\n<p>To enable the client to maintain and further fill the website themselves after the relaunch, we held a <strong>WordPress workshop<\/strong> at the handover, including a guide for reference.<\/p>\n\n\n\n<p>In the future, we will continue to support the Energiereferat (Energy Department) of the City of Frankfurt with <strong>technical website support<\/strong>.<\/p>\n\n\n\n<p><a class=\"button\" href=\"https:\/\/klimaschutz-frankfurt.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">To the new climate protection website<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"contact\">Contact for business<\/h2>\n\n\n\n<p>Are you planning a website relaunch or a similar online marketing project? We would be delighted to look into your individual project requirements. Regardless of the industry sector in which you operate, we will provide you with an individually tailored quotation.<\/p>\n\n\n\n<p>Please contact us by e-mail or via the contact form. After this initial written contact, we will be able to advise you by phone.<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tNotice: JavaScript is required for this content.<\/noscript>\n<div id=\"nf-form-42-cont\" class=\"nf-form-cont\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-42\" aria-describedby=\"nf-form-errors-42\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n        <!-- That data is being printed as a workaround to page builders reordering the order of the scripts loaded-->\n        <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='42';form.settings={\"objectType\":\"Form Setting\",\"editActive\":true,\"title\":\"Angebotsanfrage Klimaschutz Relaunch EN\",\"created_at\":\"2016-04-18 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