Ambiente Social Media
- Publication in various post formats
- Community management
- Advertisements with interest-based audience targeting
- Live coverage during the fair
Ambiente’s Instagram profile inspires its international, design-interested B2B and B2C audience throughout the whole year with emotionalizing image and video material from world’s largest consumer goods trade fair, its exhibitors as well as selected design hotspots in Frankfurt and worldwide. The strategic objective is to build up the brand Ambiente in the digital world, to strengthen it and to establish the social networks of Ambiente as a communication channel.
Ambiente’s Facebook fan page informs national and international fans – a mix of professionals and end consumers – throughout the whole year about fair-related and industry-specific topics. The strategic objective is the forming of a swarm of visitors, exhibitors, journalists, designers and end consumers who follow the Ambiente Blog, as well as the perennial strengthening of its awareness.