Blog
Evolve you online marketing competency: With the guides and specialist articles from svaerm. Here, you find first-hand information from a Frankfurt-based agency that is on the pulse of time and benchmarks itself against the know-how of international online marketing experts.
Topic areas: SEO, social media, WordPress, film, content marketing
SVGs are an efficient, infinitely scalable image format that can be safely enabled in WordPress through code snippets and plugins.
Accessible navigation is a crucial aspect of an accessible website and improves the user experience for everyone.
The word “agency” comes from the Latin “agere” (to do, to act) and describes an association of people who act in the interests of their clients or members.
Content freezes allow you to make sweeping changes to your website smoothly and safely—learn what they are and how to use them.
Gender-inclusive language and easy read share the common goal of non-discrimination. However, their combination usually fails in practice.
Is it worth using AI in marketing? Put an end to unrealistic expectations and shiny object syndrome, and start gaining project experience. To the practical check.
The updated BITV 2.0 came into force on May 25, 2019. As a consequence, the websites of public entities must be accessible.
WordPress page builders are designed to allow users without programming skills to develop and design websites and blogs themselves.
The BFSG will come into force in June 2025. This means that certain companies will be required to have an accessible website.
An overview of the deadlines, what you can implement immediately and which criteria are decisive for an accessible website.
Do all SEO texts have the same length? The optimal SEO text length depends on the search intent and the density of the content.
WordPress is the world’s most popular CMS and site builder, with a user-friendly interface, large community, and variety of plugins.
Vanity metrics seem to measure your success, but these misleading figures don’t assess actionable metrics. Here’s how to avoid them.
WordPress is a flexible and open-source content management system, ideal for building webpages from small blogs to enterprise-level websites.
The lean startup method lowers risk and costs by focusing on customer feedback, iteration, and efficiency during product development.
The Search Intent Hierarchy Analysis (SIHA) is a framework that we use to create SEO content aimed at generating organic traffic and leads.
Content shock describes the phenomenon that online content is increasingly losing visibility as the supply of content is greater than the demand.
Agencies and companies are fundamentally different types of employers. If you are looking for a diversified job with good career opportunities, …
Why is an accessible website important? And how accessible is your website already? Use our checklist to test it for yourself.
A “soft launch” is a launch without a prior public announcement or a launch which is only announced to a limited portion of the target audience.
It’s not easy to turn an impression on social media into a customer – but open graph meta tags can help you to achieve that.
Sustainable websites run on green energy. Optimization focused on video, images, search intent and technical SEO. Net positive: Profit ✓ Planet ✓ People ✓
The concept of Creating Shared Value calls on companies to find synergies of social and economic benefit instead of acting as altruistic benefactors.
The term “search intent” describes the user’s intention behind their search query. Meeting the search intent is the prerequisite for organic visibility in Google.
Don’t have 10,000 Instagram followers yet, but would still like to use a link in Instagram Story? Don’t despair – it’s this simple!
WordPress vs. Typo3 – What works best for you? Check out this direct comparison of the two content management systems.
Google has added further KPIs relating to usability to its Page Experience ranking factors. Our guide helps you get started.
Facebook lead ads are a simple and effective tool for collecting contact details of potential customers for your company.
Linktree is a popular tool for creating multiple links on Instagram. How does Linktree work? What are its benefits and its downsides?
Lead forensics helps businesses identify their leads from their (otherwise anonymous) website traffic. Read more to find out if the polarizing software is worth it.
Another company had our phone number in its Google My Business profile. About the solution to the problem and the importance of local SEO.
Situation analysis in the sphere of marketing looks at enterprises holistically from an internal and external viewpoint. ✓ 5C ✓ PESTLE ✓ TOWS
