Blog

Evolve you online marketing competency: With the guides and specialist articles from svaerm. Here, you find first-hand information from a Frankfurt-based agency that is on the pulse of time and benchmarks itself against the know-how of international online marketing experts.

Topic areas: SEO, social media, WordPress, film, content marketing

September 29, 2021

The concept of Creating Shared Value calls on companies to find synergies of social and economic benefit instead of acting as altruistic benefactors.

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You can see the first 4 steps as smartphone screenshots to put a link in an IGTV and then place it in your Instagram Story
September 23, 2021

Don’t have 10,000 Instagram followers yet, but would still like to use a link in Instagram Story? Don’t despair – it’s this simple!

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The Core Web Vitals CLS, FID and LCP
August 13, 2021

Google has added further KPIs relating to usability to its Page Experience ranking factors. Our guide helps you get started.

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May 5, 2021

Facebook lead ads are a simple and effective tool for collecting contact details of potential customers for your company.

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Abstract presentation of a smartphone displaying a mobile website sourrounded by social media logos.
March 26, 2021

Linktree is a popular tool for creating multiple links on Instagram. How does Linktree work? What are its benefits and its downsides?

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A view of Google Maps, highlighting the "Send feedback" feature
February 8, 2021

Another company had our phone number in its Google My Business profile. About the solution to the problem and the importance of local SEO.

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A slanted view on a STEEPLE analysis schematic
January 25, 2021

Situation analysis in the sphere of marketing looks at enterprises holistically from an internal and external viewpoint. ✓ 5C ✓ PESTLE ✓ TOWS

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May 14, 2020

We highly recommend watching Black Mirror Season 5 Episode 2 “Smithereens” on Netflix. It’s providing a critical perspective on social media in a possibly not-so-distant future.

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March 14, 2020

The Royal Society for Public Health investigated the effects of social media on young people’s mental health and wellbeing in an empirical study. One of the interesting findings: YouTube is overall considered the most beneficial, Instagram the least.

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February 5, 2019

Social media marketing needs to be lean! This Harvard Business Review article explains why ideas and concepts from the “lean method” are an answer to the increasing uncertainty of the digital era – even outside the international startup scene. External link

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January 8, 2019

Mark Schaefer’s evergreen blog post “Content Shock” has been making massive waves in the content marketing industry. In his January 2019 update, he clarifies that Content Shock is not an external calamity, but a tool for your success. External link

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July 9, 2018

Inflammatory articles against influencers? A comment from blogger Maria “Masha” Astor.

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July 2, 2018

Some are professional interior designers with a knack for Pinterest. Others are DIY crafters with home-spun blogs that inspire millions. All ten are top influencers with enviable followings that have evolved into businesses.

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July 2, 2018

A treasure trove of inspiration: These users capture and share the world’s moments for the largest audiences on Instagram.

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July 2, 2018

Always up-to-date: The micro-blogs of these users have formed the largest communities on Twitter.

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July 2, 2018

Tausende Likes in zwei Minuten, tausende Follower, die aber nie kommentieren – wie kann das sein? Influencer bekommen für ihre Reichweite in den sozialen Netzwerken oft Werbeverträge angeboten. Doch was, wenn die Reichweite gar nicht echt, sondern gekauft ist?

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July 2, 2018

Relevanz statt Masse – was Micro-Influencer so spannend macht.

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July 2, 2018

A Facebook fan is worth $174 to a brand, up 28% since 2010, according to Syncapse, a social media marketing firm.

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