svaerm: The online marketing agency for Wiesbaden

Web design, development, and relaunches

A well-designed, polished website is the cornerstone of online visibility. At svaerm, we build your website through WordPress, the world’s most popular and powerful content management system. Our experienced web designers develop user-friendly and mobile-friendly websites that are optimized for search engines, navigation, and conversion.

Whether building an entirely new website or relaunching an existing one, we work with you from start to finish to produce a sleek custom theme tailored to your corporate style. When your website is ready to go, you can manage it yourself through WordPress’ intuitive user interface—or take advantage of svaerm’s continued marketing support through SEO-optimized content, social media advertising, and more.

Search engine optimization (SEO)

Search engine optimization, often abbreviated SEO, hinges on creating quality content that understands and meets the search intent of users in your niche. While some marketers rely on unethical and ineffective practices like vanity metrics and keyword stuffing, svaerm ensures that your content is both SEO-optimized and useful. By conducting search intent hierarchy analyses, we accurately identify and meet the needs of your target audience.

From trade fairs and art festivals to pharmaceutical and chemical companies like those of Industriepark Kalle-Albert, svaerm’s network of subject matter experts and marketers is ready to create engaging, SEO-optimized content on nearly any topic. Whether you need SEO audits for existing pages or brand-new content, our experts will work to make sure your website makes the most of the powerful organic visibility SEO offers.

Social media marketing and advertising

From our previous project experience, we know that successful social media marketing rely on paid ads—organic placement alone just isn’t enough to gain visibility on major platforms like Facebook.

We make the most of your marketing budget by laying out your key goals, identifying target groups that your advertisements will be tailored to, and designing a series of polished ads, graphics, and videos that fit your corporate style. These trial ads are then directed at your target groups in test phases, where we identify the best-performing candidates. We then scale these successful ads in a growth phase, reporting our results to you at each stage of the campaign.

Full-service video production

To accentuate your written content and boost your visibility on popular platforms, our full-service agency offers professional in-house video production. We’re prepared to film projects of a wide range of budgets and types, including social media clips, high-end image films, livestreams, 24-hour event films, and more.

Wiesbaden and its famed watchmakers understand the importance of time—so does svaerm. We save yours by giving you a single personal contact who will communicate your vision to our talented team of videographers, directors, and editors. They produce a cohesive final product according to your needs, designed from the ground up for improved organic visibility on social media and platforms like YouTube.

Online stores and e-commerce

Our online stores are built in WooCommerce, a WordPress plugin that allows us to seamlessly integrate your shop with your website. By intuitively connecting your online store to its parent site, we ensure that your shop also benefits from your domain’s visibility and that your customers can easily navigate to your products and services.

For clients who already have established e-commerce ventures, we add value through our SEO expertise by offering revisions to Shopify projects and online store SEO audits.