Social Media Advertising for a Smartphone App
svaerm has designed and run a social media campaign to publicize the Navigator app of a trade fair organizer.
- Digital campaign concept design
- Animation and editing of short video clips for social media
- Publication of social media posts in various formats
- Advertisements with interest-specific targeting
The Messe Frankfurt Navigator app is a smartphone service designed to help visitors find their way around and organize their participation at on-site events. The aim of the digital advertising is to make the app better known among trade visitors and to link to the relevant download section of the event website. For this purpose, videos are used that dynamically highlight the app from different perspectives: emotional teaser, app as an organizational tool, applications in the field of augmented reality.