Trade Fair Film: At the Point of Experience with Nikolai Gruschwitz


From augmented reality to holograms – we covered the current technologies for the Point of Sale.

Our deliverables

  • Concept
  • Storyboard
  • Shooting
  • Art direction
  • Editing & post-production
  • Translation & dubbing

For Conzoom Solutions, Messe Frankfurt’s e-learning platform, we accompanied Nikolai Gruschwitz, developer and CEO of Waketo GmbH, through the Point of Experience at Ambiente 2019.

The film gave Conzoom Solutions and Messe Frankfurt the opportunity to inform high-street retailers about current technologies that give an advantage over online shops.

At the same time, it enabled Waketo to display its innovative solutions for the Point of Sale hands-on. From the implementation of an extended online catalogue into the limited space and the eye-catching hologram box, all the way to an augmented reality application that places digital objects into a physical space – a lean and clean video production captures everything in broad daylight and inspires trust.

Trade fair film, product demonstration and image-building all in one – with a small, competent team for videoproduction and meticulous preparation we were able to realize this project efficiently and to the full satisfaction of all involved.

Wether in a showroom or at the next trade fair – we’ll gladly take on your film project with our trademark commitment and quality standard! Get in touch now!


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Maxim Bollig
Digital Marketing Manager
+49 (0)69 9494 5 919-1