svaerm: The online marketing agency for Cologne

Website design, development, themes, and relaunches

The first step toward a powerful online presence is a polished, professional website. At svaerm, we ensure that you put your best foot forward with our modern, mobile-friendly websites designed in WordPress, the world’s most popular content management system.

Whether we build you a new presence from scratch or relaunch an old website, our developers deliver sleek, fast themes with intuitive navigation and great on-page SEO optimization. Take over your new website yourself or work with our team for continued content management, editorial, and marketing support—through videos, social media ads, and SEO-optimized landing pages and blog posts.

SEO: Optimization and content

The internet is a big place, and the communication companies of Cologne’s MediaPark have more competition than ever. To draw an audience, your project needs the powerful organic visibility of search engine optimization (SEO). svaerm can help.

Our specialists give your sites the best possible chance to rank by producing helpful content that meets the search intents of your target audience. We identify what these users are looking for through search intent hierarchy analysis (SIHA) to make sure that your content is both optimized for search engines and meets the requirements of your readers.

At svaerm, our experienced SEO team works with our network of subject matter experts to produce the natural, helpful content that will move your project up in the rankings—no vanity metrics or keyword stuffing.

Social media advertising

In 1709, when the newly launched Eau de Cologne was so popular that it became synonymous with men’s perfume around the world, a business just needed a quality product to succeed. But today, your products and services don’t just need to be valuable—they also need to be visible.

At svaerm, our past client experience tells us that paid social media advertising is the most effective way to accomplish this. Paid ads are like Düsseldorf – love them or hate them, they’re here to stay. Organic ad placements simply can’t consistently produce visibility on major platforms like Facebook.

To build you the most effective paid campaign we can, our team begins with your goals, budget, and target audience. We use this information to develop several different ad groups that we run in test phases, then use the results to identify the best way to reach your target audience. The most successful ads are scaled in a growth phase using our experience with platform-specific requirements and relevance assessments—and we report our results to you at every step of the process.

Comprehensive video and film production

To keep your project modern, visible, and professional, svaerm offers full-service video and film production. Our experienced team produces high-end image films, social media clips, 24-hour event films, livestreams, and more in a variety of budgets and types—including films for several trade fairs and exhibitions like those the Koelnmesse is known for.

Our process maintains consistent, professional art direction through a single personal contact who communicates your vision to our talented crew of directors, videographers, and editors. They design your videos from the ground up with techniques for improved organic visibility on major social media platforms like YouTube, delivering you a polished and optimized final product in your corporate style.

E-Commerce and online shops

We ensure that your online shops are visible by building them in WooCommerce, a WordPress plugin. Unlike the poorly designed stores that start fresh on a new domain without any rankings, the e-commerce pages we develop share the domain rating of their parent site, promoting their visibility. Our seamlessly integrated online shops are also intuitively interlinked with the pages of their parent site, making it easy for potential customers to navigate to their purchases.

If your project already has an online store, svaerm adds value by implementing our SEO expertise in revisions to Shopify projects and SEO audits.