svaerm: The online marketing agency for Mannheim

Web design, website development, and relaunches

As the architects who designed the squares of Mannheim’s historic city center knew, great planning is key to success and efficiency. At svaerm, we take the same approach to website development. The sites we design and develop—whether from scratch or as relaunches—are user-friendly and optimized for search engines, navigation, mobile users, and conversion.

We work in WordPress, the world‘s leading content management system, to produce a site with a custom theme tailored to your corporate design that supports on-page SEO for search engines like Google. Using this base, we generate organic visibility through impactful content marketing strategies such as SEO-optimized blog posts, landing pages, and any other content you might need. When your website is complete, you can take over its management yourself through WordPress—or we can work with you to continue supporting your digital presence through your blog, social media, online store, and more.

Search engine optimization (SEO)

Search engine optimization (abbreviated SEO) is about understanding and meeting the search intents of Google users to rank in search results. As a powerful passive means of generating visibility without continuously pouring money into paid ads, SEO is one of the most important strategies in digital marketing.

At svaerm, we use search intent hierarchy analysis to pinpoint exactly what a Google user is looking for and create content that meets their needs, generating visibility for your site within a target audience that is already engaged with a topic or solution closely related to your offering. Our experienced employees are experts in SEO audits and are ready to help you optimize your existing website, familiarize your company with SEO, and create content that can rank and convert.

Social media marketing

Mannheim is a city of invention and progress, laying claim to the invention of the elevator, the first car, and much more. svaerm brings this spirit of innovation to the fast-paced field of social media marketing, employing several methods to ensure you get the most out of your budget.

To succeed on social media, marketing campaigns must rely on paid advertising—on major platforms like Facebook, companies can’t generate visibility or sales with just organic placements. To give your paid ads the best chance to succeed, we start our campaigns with defined strategies and goals, after which our experts will analyze your target audiences and develop an approach according to the targeting options of the social networks in question.

By grouping your target audiences according to similar characteristics—demographic, geographic, and psychographic—svaerm creates ad groups, sets of advertisements geared towards these specific precise target groups. We then split your campaign into a testing phase, where we run ads with a smaller budget to see what works, and a growth phase, where we scale the most successful approaches. Combined with our intimate knowledge of platform-specific ad placement requirements and relevance assessments, svaerm makes sure your ads get where they need to go.

No matter your target audience or advertising budget, we tailor our strategy and your advertisements to your specific needs. We design graphics and videos that fit your corporate style, then run, monitor, and report the results of your campaign back to you.

Video and film production

Video and film are versatile tools for growing organic visibility and professional polish. As a full-service online agency, our team has the tools to shoot projects across a wide range of budgets, including social media videos, livestreams, high-end image films, and more. We combine our quality videos with special techniques for improving organic visibility on platforms like YouTube to generate higher traffic for our clients.

At svaerm, you work with a single personal contact to create a professional product with cohesive art direction. We take advantage of our reliable network of specialists across the many disciplines needed to put together a great video—no need to wrestle with coordinating multiple commissions.

Online shops and e-commerce

Using WooCommerce, a WordPress plugin, we develop online shops for our clients. Our SEO expertise also positions us to advise on Shopify projects and conduct SEO audits.

Many online stores launch on a separate domain from their parent website, starting from square one in visibility and SEO optimization. At svaerm, we cleanly integrate online shops into existing domains, weaving their links seamlessly into the rest of the site’s content marketing and ranking pages. The result is a professional, visible online store that’s ready to convert.