svaerm: The online marketing agency for Trier

Professional web development: design and relaunches

Your online presence begins with your website. To build you the strongest base we can, svaerm develops websites in WordPress, the world’s most popular content management system. Whether you want to build a new website or relaunch an old one, we ensure that your user experience is sleek, fast, and intuitive.

Our websites aren’t just optimized for conversion, search engines, and mobile users—they’re also tailored to your corporate image, from the front page to the smallest details. Once your website is just how you like it, we continue to support your growth through ongoing SEO services, content management, e-commerce development, and more.

Search engine optimization: content and site audits

Even Trier’s own Karl Marx wouldn’t have been noticed on today’s internet without search engine optimization (SEO). To create quality SEO content, our experts identify the search intents of your audience using search intent hierarchy analysis. Once we know what your users are looking for, we develop content that meets their needs.

The high-quality pages our specialists produce provide your target audience with authentic, helpful content, supporting the ranking of your site, growing your organic visibility, and ensuring that your content is accessible to search engines. Our SEO services, which are naturally written and optimized by our subject matter experts, are free of keyword stuffing and vanity metrics.

Your social media presence: marketing and advertising

Our extensive social media advertising experience has taught us that successful ad campaigns require paid ads—organic placement alone won’t generate enough visibility on major platforms like Facebook. To share your Trierisch with the world and give your marketing investment the best possible chance to succeed, our experts use a comprehensive campaign development process.

At the beginning of our development process, we meet with you to determine your budget, goals, and target audience. We then develop several different ad groups that fit your goals and run them in limited test phases. The information we gather from these tests allows our team to identify the best ads for your project and scale them in a final growth phase. To ensure that the campaign reaches as much of your target audience as possible, we employ our extensive experience with platform-specific requirements and relevance assessments at each step of the journey.

Full-service professional video production

Capture the beauty of Trier—the Roman landmarks, wineries, and your own project!—with the help of svaerm’s experienced directors, editors, and videographers. Our team has experience working with many budgets and forms, including social media clips, high-end image films, livestreams, 24-hour event films, and more.

Instead of coordinating multiple commissions, you communicate your vision to a single personal contact at svaerm. Your contact will then work with our team to make your project a reality, streamlining the collaboration process and ensuring consistent, professional art direction. We deliver you a polished final product that has been designed from square one to support organic visibility on major platforms like YouTube.

Online stores and e-commerce in WordPress

svaerm develops effective online stores using WooCommerce, a WordPress plugin. Among other things, WooCommerce allows us to integrate your digital store into the domain of your parent site, using its rating and ranking to bolster its visibility. By seamlessly linking to your store across your parent site, we create an intuitive shopping experience that allows your customers to find your products and services with ease.

Our team’s experienced SEO specialists add further value by offering store SEO audits and revisions to Shopify projects.