Local SEO for Design Manufacturer

Two round, wooden stools by design manufacturer Uccellino

The Hamburg manufacturer ‘uccellino’ designs and produces designer furniture, home accessories and much more for the table. It has two sites – a showroom and a back office.

Our deliverables

  • Google Maps competition analysis
  • Google My Business optimization
  • Enterprise category research
  • Search engine optimized image naming
  • Building citations in online directories
  • Recommendations for action
  • Documentation and reporting

The company commissioned svaerm to raise its online visibility in Google Maps and Google Web Search with local SEO. To this end, the agency optimized the Google My Business profile, built up citations of NAPs (name, address, phone number) in local directories and business directories, and developed and delivered a series of directly implementable recommendations for action for Google reviews, Google My Business updates and quality certification.

The project has demonstrated that local SEO is definitely not just a tool for increasing on-site visits. In fact, at uccellino such visits are only possible for business customers to the company’s showroom on request and are completely out of the question in the uccellino back office.

Local SEO can also help generate phone calls, website views and live chat enquiries via Google My Business. Furthermore, additional local reach and globally visible Google reviews contribute to increased brand awareness and a positive brand image.


Maxim Bollig
Digital Marketing Manager
+49 (0)69 9494 5 919-1