svaerm: The online marketing agency for Heidelberg

Web design: themes, development, and relaunches

At svaerm, our web designers have been hard at work since 2014 developing professional, user-friendly websites through WordPress—their careers in online marketing are nearly as old as the Heidelberg Man! The mobile-friendly and SEO-optimized websites we build through this versatile content management system make the perfect base for visible content.

Whether we build you a new website from concept to polished product or relaunch one of your existing sites, the result is a fast, modern theme that matches your corporate image. Once your website is complete, svaerm offers continued support through social media advertising and SEO-optimized content, including landing pages and blog posts.

Search engine optimization and SEO content

Search engine optimization, or SEO, allows businesses to build strong organic visibility—without paid ads—by meeting the search intent of users in their niche. svaerm uses search intent hierarchy analysis to accurately identify what your target audience is looking for and create useful content that meets those needs, earning clicks and improving your website’s ranking in search results.

Our experts give your project the best chance to rank and convert through original content and SEO audits for existing pages—no vanity metrics or keyword stuffing. With clients ranging from trade fairs and financial institutions to scientific and industrial researchers like those Heidelberg is known for, svaerm’s network of marketers and subject matter experts is positioned to produce quality SEO content on nearly any topic.

Social media marketing

At svaerm, we know from extensive prior project experience that social media marketing campaigns succeed through paid ads—on major platforms like Facebook, purely organic placements just can’t compete. To enhance the performance of your ads, we take steps to optimize them from concept to finished product, reporting back to you at each step of the process.

At the beginning of each campaign, we work with you to determine your budget, goals, and the target groups you intend to reach. Next, we design a series of ads that run in limited test phases to identify the strongest options. Using our extensive knowledge of platform-specific placement requirements and relevance assessments, we then scale these ads in a growth phase to bring your business to your audience.

Full-service video production

Heidelberg’s beauty has long captivated writers and artists around the world, from Mark Twain to Johann Wolfgang von Goethe. svaerm captures the depth, value, and elegance of your city and your business through professional videos and films. We produce our videos in-house in all budgets and types, including 24-hour event films, social media clips, high-end image films, livestreams, and more.

When you develop a video with svaerm, you benefit from an experienced team of directors, videographers, and editors who deliver a final product with cohesive art direction, designed from the first stages of the process for boosted organic visibility on YouTube and social media. The best part? No need for the headache of multiple commissions—you communicate your vision to a single personal contact at svaerm, and they handle the rest.

Online shops and e-commerce

svaerm builds your online stores in WooCommerce, a WordPress plugin that allows our developers to intuitively integrate your shop with your website for improved visibility and navigation. By developing your online shop and its parent site on the same domain, we ensure that your store benefits from your website’s ranking and avoid having to build visibility afresh from zero.

For clients with existing online shops, svaerm’s SEO expertise allows us to add value with store SEO audits and revisions to Shopify projects.