svaerm: The online marketing agency for Heidelberg

Are you looking for an online marketing agency for Heidelberg and the surrounding region? A holistic, full-service team of specialists ready to fulfill each of your project’s needs? An experienced partner to produce solutions tailored to your business that generate visibility, leads, and sales?

Then contact our agents at svaerm! Whether your project calls for professional SEO content, modern web design, targeted social media marketing, or something more, our team of agents and experts across digital disciplines is ready to help.

Web design: themes, development, and relaunches

At svaerm, our web designers have been hard at work since 2014 developing professional, user-friendly websites through WordPress—their careers in online marketing are nearly as old as the Heidelberg Man! The mobile-friendly and SEO-optimized websites we build through this versatile content management system make the perfect base for visible content.

Mobile- und Desktop-Ansichten des Redesigns der Kuraray-Website.
Clean, modern WordPress website designed for our client, Kuraray

Whether we build you a new website from concept to polished product or relaunch one of your existing sites, the result is a fast, modern theme that matches your corporate image. Once your website is complete, svaerm offers continued support through social media advertising and SEO-optimized content, including landing pages and blog posts.

Search engine optimization and SEO content

Search engine optimization, or SEO, allows businesses to build strong organic visibility—without paid ads—by meeting the search intent of users in their niche. svaerm uses search intent hierarchy analysis to accurately identify what your target audience is looking for and create useful content that meets those needs, earning clicks and improving your website’s ranking in search results.

Our experts give your project the best chance to rank and convert through original content and SEO audits for existing pages—no vanity metrics or keyword stuffing. With clients ranging from trade fairs and financial institutions to scientific and industrial researchers like those Heidelberg is known for, svaerm’s network of marketers and subject matter experts is positioned to produce quality SEO content on nearly any topic.

There are many opportunities in online marketing: Research them with us!

Social media marketing

At svaerm, we know from extensive prior project experience that social media marketing campaigns succeed through paid ads—on major platforms like Facebook, purely organic placements just can’t compete. To enhance the performance of your ads, we take steps to optimize them from concept to finished product, reporting back to you at each step of the process.

Social Ads for Messe Frankfurt’s Trade Fair Trio
Christmasworld instant experience ad produced by svaerm

At the beginning of each campaign, we work with you to determine your budget, goals, and the target groups you intend to reach. Next, we design a series of ads that run in limited test phases to identify the strongest options. Using our extensive knowledge of platform-specific placement requirements and relevance assessments, we then scale these ads in a growth phase to bring your business to your audience.

Full-service video production

Eine Videocrew nimmt ein Interview an einem Messestand auf.
One of svaerm’s professional video crews records an interview at a trade fair stand

Heidelberg’s beauty has long captivated writers and artists around the world, from Mark Twain to Johann Wolfgang von Goethe. svaerm captures the depth, value, and elegance of your city and your business through professional videos and films. We produce our videos in-house in all budgets and types, including 24-hour event films, social media clips, high-end image films, livestreams, and more.

When you develop a video with svaerm, you benefit from an experienced team of directors, videographers, and editors who deliver a final product with cohesive art direction, designed from the first stages of the process for boosted organic visibility on YouTube and social media. The best part? No need for the headache of multiple commissions—you communicate your vision to a single personal contact at svaerm, and they handle the rest.

Online shops and e-commerce

svaerm builds your online stores in WooCommerce, a WordPress plugin that allows our developers to intuitively integrate your shop with your website for improved visibility and navigation. By developing your online shop and its parent site on the same domain, we ensure that your store benefits from your website’s ranking and avoid having to build visibility afresh from zero.

Together on the path to a successful online strategy.

For clients with existing online shops, svaerm’s SEO expertise allows us to add value with store SEO audits and revisions to Shopify projects.

Want to learn more about the benefits of working with svaerm?

Reach out using the contact form below, and we’ll answer any questions you have about the services our interdisciplinary online marketing agency offers.

Your benefits with svaerm

Our successes in the region around Heidelberg

Full-service agency for Ambiente

Ambiente, the most important consumer goods trade fair in the world, attracts numerous visitors from home and abroad and takes place every February a one-hour drive away from Heidelberg. svaerm looks after the offline and online marketing of the event year-round and across all channels—strategically, creatively, editorially, and technically.

Ein Screenshot der neuen Website auf einem Tablet und einem Smartphone, dahinter ein hellblauer Hintergrund

Climate protection website for the Frankfurt Energy Department

svaerm, the Heidelberg online marketing agency, handles digital marketing for the climate department of the nearby city of Frankfurt. In addition to a full, SEO-conscious website relaunch, the climate department team continues to receive ad hoc support from svaerm in content marketing and technical SEO marketing.

To the website relaunch project
To the content marketing project

Stilblüten Festival for fashion and design

Stilblüten, organized by svaerm, is an event at which fashion and design manufacturers from the region and all over Germany regularly exhibit their goods and offer them for sale. Stilblüten’s online marketing strategy includes measures ranging from online press work and exhibitor advertising to email marketing and regional social media marketing for exhibitor and visitor acquisition.

To the project

Online marketing for financial service providers in the region

svaerm has developed a microsite for Union Investment’s anniversary communications and the corporate website of Prime Capital. Both of these financial service providers rely on the online marketing strategies of the internet agency svaerm.

To the Union Investment project
To the Prime Capital project

Online marketing for Kuraray

The international specialty chemicals company Kuraray has its German headquarters in Hattersheim, around a one-hour drive from Heidelberg. svaerm looks after the online marketing of both Kuraray Elastomer and Kuraray Paper and Plastic Packaging through services including WordPress website development, Google SEO, and continuous content marketing.

To the Kuraray website relaunch project
To the Kuraray content marketing project

Contact for business

Need an online marketing agency for Heidelberg and the surrounding region, with a full-service team of specialists in web design, SEO content and optimization, social media marketing, and more? Then we’re excited to hear from you.

After you get in touch with the initial written information about your project, we’re happy to meet with you personally to discuss your needs by telephone, video conference, or on-site.


Maxim Bollig
Digital Marketing Manager
+49 (0)69 9494 5 919-1